Text Size
Thursday, February 23, 2012
Follow us on Twitter

ARL Mobile is a new company with sound business heads.  The founders have had long experience of the mobile industry and has a great team of talent supporting it.  We've all been in the mobile game to know the pitfalls, snafus and the great opportunities for customers and staff.  So here's what we are about.

 

The dog's favorite chew toy is NFC (Near Field Communication), but the dog remembers NFC.  So the dog's tail is wagging over at nfcdog.com where there are NFC tags, hardware, services and print.

The dog likes tags, square ones, circular ones, small and large, colourful, wearable, sticky and meaty ones (higher capacity!).

The toys are good as well, with NFC readers and writers and NFC handsets fetched from Nokia, Samsung and others, possibly a fruity one next year. 

Marking territory is important when about the town and is a friendly way to talk to pals.  So the dog has a print shop that can make full colour posters with scented tag marks already attached, and also those little messages from business cards, menus, vinyls, well you get the idea. 

The dog understands that the more tags and bones you have the more chance there is to find new friends.  To help, the dog can bulk configure all your tags, in bulk or individually, for your campaign, leaving you to snuggle by the fire.

 

Read more: nfcdog

 

The dog has a secret, it's keeping from the other hounds, it develops apps, especially difficult to find ones.

Its doggy pals are scratching at their keyboards to bring new marrow bones to the world of fruit, robot toys and the other big animals.

The dog always keeps a sharp sense of smell for new ideas and opportunities, so if you want to talk to one of the dog's pals their sharp eyes are watching This email address is being protected from spambots. You need JavaScript enabled to view it.  

Read more: appthedog

The dog, whilst it's not running free over at NFC, likes to train at the park and go through all the loops, tunnels and jumps, and playing around for the dog's owners to see.  One of the dog's friends is Tap.

Tap the dog, (please don't tap a real dog), is a cloud/internet/ASP/SaaS, or whatever other monicker, service for controlling NFC tags in the wild.  

Say you are an estate agent with a window display of (dog) houses.  You don't really want to buy a new tag for each house in the window, that's fiddly, you need to keep buying tags (though the NFC Dog doesn't really mind) and then youu have to program it stick it on the poster.  Then when someone does use it, well you don't really know.

So our dog Tap has a neat trick.  The agent buys however many tags they need for the window display and attach them using a vinyl with Tap's face and their own brand (Tap is becoming a popular and noticeable dog).  Each tag has a unique identity so when the agent logs into Tap's web site, they just point to the web page, or better still a mobile page, for the house they're selling.  When they change display they just change where the tag points to, and they get all the metrics they need.

Not all phones have NFC, so Tap also makes a QR Code so that everyone can use their old iPhones, Androids and Nokia's to fetch information.

Tap is still in training and learning new tricks all the time, but when Tap is ready, in a month or so, Tap will tweet you. 

Read more: tapthedog