The dog, whilst it's not running free over at NFC, likes to train at the park and go through all the loops, tunnels and jumps, and playing around for the dog's owners to see.  One of the dog's friends is Tap.

Tap the dog, (please don't tap a real dog), is a cloud/internet/ASP/SaaS, or whatever other monicker, service for controlling NFC tags in the wild.  

Say you are an estate agent with a window display of (dog) houses.  You don't really want to buy a new tag for each house in the window, that's fiddly, you need to keep buying tags (though the NFC Dog doesn't really mind) and then youu have to program it stick it on the poster.  Then when someone does use it, well you don't really know.

So our dog Tap has a neat trick.  The agent buys however many tags they need for the window display and attach them using a vinyl with Tap's face and their own brand (Tap is becoming a popular and noticeable dog).  Each tag has a unique identity so when the agent logs into Tap's web site, they just point to the web page, or better still a mobile page, for the house they're selling.  When they change display they just change where the tag points to, and they get all the metrics they need.

Not all phones have NFC, so Tap also makes a QR Code so that everyone can use their old iPhones, Androids and Nokia's to fetch information.

Tap is still in training and learning new tricks all the time, but when Tap is ready, in a month or so, Tap will tweet you. 

More info to come.